Privacy statement

1. Responsibility

We are pleased that you are visiting the website of MODELWERK Modelagentur GmbH, Rothenbaumchaussee 1, D-20148 Hamburg, e-mail:, entered in the commercial register of the Local Court of Hamburg under the number HRB 78610 ("MODELWERK Modelagentur GmbH"), and thank you for the interest you have shown in our company and in our services. In the following, we provide you with information on the collection, processing and use of your data.

2. Basics

This privacy statement is intended to inform users of this website about the nature, extent and purpose of the personal data collected by the website operator, MODELWERK Modelagentur GmbH.

The website operator takes data protection very seriously and treats your personal data confidentially and in compliance with the statutory regulations. As new technologies and the continuous further development of this website mean that changes may be made to this privacy statement, we recommend that you read through the privacy statement in its latest version at regular intervals.

Please refer to Art. 4 of the GDPR for definitions of the terms used (e.g. "personal data" or "processing").

3. Access data

The website operator collects data on the basis of its legitimate interest (see Art. 6 para. 1 f GDPR) via access to the website and stores these data as "server log files" on the server of the website. The following data are recorded in this way:

The server log files are stored for a maximum of 28 days and then deleted. The data are saved for reasons of security in order, for example, to clarify any cases of misuse. If data have to be kept for reasons of evidence, they are excluded from the erasure until the case has been finally resolved.

4. Measurement of coverage & cookies

This website uses cookies for the pseudonymized measurement of coverage, which are either transferred from our server or the third-party server to the user’s browser. Cookies are small files that are stored on your terminal device. Your browser accesses these files. The use of cookies increases the user-friendliness and security of this website.

Common browsers offer the optional setting of not permitting cookies.
Note: There is no guarantee that you will be able to access all functions of this website without restrictions if you apply this setting.

5. Collection and processing of personal data

The website operator only collects, uses and forwards your personal data when this is permitted within the legal framework or you consent to the collection of the data. Personal data is defined as all information that can be used to identify you personally and can be traced back to you – hence your name, e-mail address and telephone number, for example.

You can also visit this website without providing any personal details. However, to improve our online offering we do store your access data on this website (without any reference to you personally). These access data include, for example, the file you have requested or the name of your Internet provider. Anonymization of the data means that they cannot be associated with you personally.

If you apply to us as a model via the website function WABDE - WeAreBeautiful we process your personal data such as address data and the image files you have uploaded within the company on the basis of our legitimate interest to fulfil our contractually agreed services and to optimize our online offering only to the extent absolutely necessary for processing your application. This takes place in compliance with the applicable data protection provisions.

6. Handling of contact data

If you make contact with us as the website operator via the contact options offered, e.g. WABDE - WeAreBeautiful, your details will be stored so that they can be accessed for processing and replying to your request. These data will not be forwarded to third parties without your consent.

7. Google Analytics

Because of our legitimate interests in optimizing and analysing our online offering as contemplated by Art. 6 para. 1 f GDPR, this website uses the service "Google Analytics", which is supplied by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The service (Google Analytics) uses "cookies" – text files that are stored on your terminal device. The information collected by the cookies is generally sent to a Google server in the USA, where it is stored.

Google LLC observes European data protection law and is certified under the Privacy Shield Framework:

IP anonymization applies to this website. Within the member states of the EU and the European Economic Area and in other signatory countries to the Treaty, the user’s IP address is truncated. Only in individual cases will the IP address first be transferred in non-truncated form to a Google server in the USA and then truncated there. This truncation removes the personal reference of your IP address. The user’s IP address transmitted by the browser is not combined with other data stored by Google.

Within the framework of the agreement for contract processing that we as a website operator have concluded with Google Inc., the latter prepares an evaluation of the website use and website activity with the aid of the information gathered and provides services associated with Internet usage.

The data collected by Google on our behalf are used in order to evaluate the usage of our online service by the individual visitors, e.g. in order to prepare reports on the activity on the website as a way of improving our online service.

You have the possibility to prevent storage of cookies on your device by selecting the appropriate settings in your browser. There is no guarantee that you will be able to access all functions of this website without restrictions if your browser does not permit any cookies.

Moreover, you can prevent the information gathered by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. by means of a browser plug-in. The following link will take you to the corresponding plug-in:

Alternatively, clicking on this link will prevent Google Analytics from collecting any data about you within this website. When you click on the above link, you download an "opt-out cookie". For this to work, your browser must fundamentally support the storage of cookies. If you delete your cookies regularly, it will be necessary to click on the link each time you visit this website

You will find further information on data usage by Google Inc.:

8. Use of social media plug-ins by Instagram

On the grounds of our legitimate interest in the analysis, optimization and operation of our online service (as contemplated by Art. 6 para. 1 f GDPR), this website uses the Instagram plug-in, which is operated by Instagram LLC, represented by Kevin Systrom and Mike Krieger, 1601 Willow Rd, Menlo Park CA 94025, USA. This integration can be recognized by the Instagram logo (camera symbol). You can find information on the data protection guidelines of Instagram here:, and the Terms and Conditions of Use for Instagram here:

Facebook Inc. observes European data protection law and is certified under the Privacy Shield Framework:

The plug-in establishes a direct connection between your browser and the Instagram servers. The website operator has no influence whatsoever on the nature and volume of the data that the plug-in transmits to the servers of Instagram LLC. You can find information on this here:

The plug-in informs Instagram LLC that you have visited this website as a user. There is a possibility in this case that your IP address will be stored. If you are logged into your Instagram account during your visit to this website, the information in question will be linked with this account.

If you use the functions of the plug-in – such as by calling up the plug-in – the corresponding information is also transmitted to Instagram LLC.

f you want to prevent Instagram LLC from linking these data with your Instagram account, please log out from Instagram before visiting this site and delete the stored cookies. Via your Instagram profile, you can set further preferences for data processing for advertising purposes or revoke the use of your data for advertising purposes. You can access the Help Centre to manage your Privacy Settings on Instagram here:[0]=368390626577968& bc[1]=1757120787856285.

9. Newsletter subscription

The website operator offers you a newsletter which keeps you up to date on current events and offers. If you wish to subscribe to the newsletter, you have to enter a valid e-mail address. When you subscribe to the newsletter, you declare your consent to receiving the newsletter and to the procedure outlined. The newsletter is sent by the online marketing service provider MailChimp, a marketing automation platform of The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. You can obtain information on the privacy policy of the online marketing service provider at:

Revocation and cancellation: You can revoke your consent to receive the newsletter at any time and thus cancel the newsletter subscription. After you have cancelled your subscription, your personal data are erased. Your consent to receive the newsletter expires simultaneously. At the end of every newsletter, you will find the link to cancel your subscription

10. Rights of the user

As a user, you have the right to request information free of charge on which personal data about you have been stored. You also have a right to rectification of incorrect data and to the restriction of processing or to erasure of your personal data. If applicable, you can also assert your right to data portability. If you believe that your data have been processed unlawfully, you can lodge a complaint with the responsible supervisory authority

10.1 Erasure of data

Insofar as your request does not conflict with a statutory obligation governing the storage of data (e.g. retention of data), you have a right to erasure of your data. If data stored by us are no longer necessary to fulfil their purpose and there are no statutory retention periods, they will be erased. If an erasure cannot be carried out because the data are required for permitted statutory purposes, a restriction on data processing will take place. In this case, the data will be blocked and not processed for other purposes.

10.2 Right to object

Users of this website may exercise their right to object and cancel the processing of their personal data at any time.

If you would like your stored data to be rectified, blocked or erased or would like access to your stored personal data or have any queries relating to the collection, processing or use of your personal data or wish to revoke any consent granted, please contact the following e-mail address:

10.3 Your contact: Data protection officer

Our data protection officer is available as your contact for matters concerning data protection as well as for exercising your rights in this connection. Please address any enquiries to:

Data Protection Officer of MODELWERK Modelagentur GmbH
Rothenbaumchaussee 1, D-20148 Hamburg