MODELWERK Company Profile

THE COMPANY. MODELWERK Modelagentur GmbH is one of the world's leading, globally operating talent discovery and management agencies, headquartered in Germany. Since 1995, this family-run company has combined the best possible and individualized career development for models and talents with the targeted fulfillment of the needs of partner agencies, magazines, and renowned brands from the fashion, cosmetics, and lifestyle industries. MODELWERK currently employs over 60 people across three locations in Hamburg.

Together with its subsidiary The Synergy, MODELWERK represents a portfolio of more than 1,100 female and male talents, models, and creators. Together, they cover all segments, from image board, icon, and curve models to well-known creators, athletes, artists, singers, and actors, as well as young talents at the beginning of their careers. MODELWERK and The Synergy jointly deliver the following promise: the holistic discovery, development, and long-term positioning of exceptional personalities. Well-known figures whose careers MODELWERK has significantly discovered and built include Toni Garrn, Alpha Dia, Esther Heesch, Penelope Ternes, Lia Marie Mielke, and Malin Rudnick.

MODEL MANAGEMENT. Building and, above all, managing models is at the very center of everything MODELWERK does. Above all, MODELWERK strives for one key goal: as a mother agency, to build successful, sustainable, and long-term careers.

PLACEMENT & BOOKING. As an intermediary and organizer, MODELWERK acts as the interface between the model or talent and the client or project, or between the model and the partner agency.

SCOUTING & DEVELOPMENT. In order to achieve its corporate goals, MODELWERK is constantly searching for new faces for the fashion industry. In addition to scouting, model development in particular is also one of the company's core responsibilities.

NETWORKING. In addition to its contractual partners, MODELWERK can rely on a large international network of models, creators, talents, and influential personalities in the industry, including strategic partnerships with leading agencies such as CAA (Creative Artists Agency).

CONTRACT EXECUTION & ADMINISTRATION. MODELWERK brings together an experienced team of internal and external specialists with extensive know-how and the best prerequisites to not only negotiate contracts in the interests of clients and talents, but to strategically shape them, legally secure them, and manage them efficiently.

MODELWERK ACADEMY. With the MODELWERK Academy, MODELWERK has created an exclusive training program that prepares both models and creators for a successful career. The Academy not only provides models with comprehensive knowledge about the modeling world, professional on-camera presence, and confident handling of social media, offering a perfect start in the industry, but also deepens these topics in the Creator Academy with a special focus on digital brand building, content strategy, and professional self-marketing. At the same time, the Academy offers brands and companies the opportunity to become part of this innovative concept as partners or sponsors.

PHOTO STUDIO. MODELWERK has a high-quality in-house photo studio and employs its own photographers, videographers, and stylists to carry out photo shoots and paid test shoots.

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